Introducing SEMRush
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights (SEMRush, N.D). This powerful insight and reporting tool can be leveraged by marketers to work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management (SEMRush, N.D).
Setting Up a Project:
SEMRush is the ability to set up projects, to provide smart recommendations on how you can improve your online visibility, and help you track your progress over time (SEMRush, N.D).
This can help you measure any website, and there are a variety of aspects you can set up, ranging from a site audit, on page SEO checker and more.
- 11 unique tools to manage SEO, PPC, social media, and content marketing activities related to the website of your choice.
- Competitor Comparison
- Information from your Google Analytics and Search Console
- Information from your social networks
- Live SERP data
- And more
Project Tools Explained:
Site Audit
Semrush's Site Audit is a powerful website crawler tool that allows you to analyze the health of your website. This tool gives you a list of areas that could be improved on your site (SEMRush, N.D).
Position Tracking
This feature lets you track a website’s daily rankings for a custom set of target keywords, and comes with tons of features like tagging, sorting, filtering and exporting reports that make it easy for you to find exactly what you’re looking for in your website’s SEO or PPC performance (SEMRush, N.D).
Organic Traffic Insights
This tool is a single dashboard that you can use to monitor a website’s organic search performance (SEMRush, N.D).
On Page SEO Checker
This feature offers a complete and structured list of things you could do to improve the ranks of pages on your website, and provides with on-page SEO ideas, to include on your pages, target content length and readability, and backlink prospects (SEMRush, N.D).
Backlink Audit Tool
This tool looks at your domain’s backlink profile in order to help you avoid Google penalties related to toxic backlinks (SEMRush, N.D).
Link Building Tool
This tool collects a list of link building opportunities for your domain and provides you with a management interface to run an outreach campaign in order to potentially acquire links (SEMRush, N.D).
Social Media Tracker
This feature lets you track the social media accounts of your closest competitors and compare their social engagement to yours social networks (SEMRush, N.D).
Social Media Poster
This tool offers you an easy way to draft, schedule, and post content on Facebook (Business pages), LinkedIn, Instagram, Google My Business, Pinterest and Twitter without leaving the Semrush interface (SEMRush, N.D).
Brand Monitoring
brand monitoring tracking is the online mentions of any word or phrase you wish to track (SEMRush, N.D).
Content Analyzer
This tool measures social shares, backlinks, keyword rankings, and even Google Analytics data like sessions and bounce rate (SEMRush, N.D).
PPC Keyword Tool
With this tool, you can organize keywords at the campaign and ad group level, quickly set negative keywords and export the campaign plan to seamlessly import into Google Ads Editor (SEMRush, N.D).
Explored Tools
I began setting up a test project for Breakout EDU. Currently, I’ve only set up three tools within the project, but they’ve been really insightful already!
First, I played with the Site Audit tool. There wasn’t immersive insight, however, I was able to see depth insight of information, with a few recommendations of possible site changes that could be made. Next, I played with on-page SEO Checker, which gave recommendations on making pages improvement, such as giving recommendations of keywords I could use, Meta descriptions that could be added, and more. Lastly I played with Position Tracking, which gave insight into rise and fall of website rankings, and possible adjustments that could be made. Lastly I did check out the reporting tool, as SEMRush allows you to make full PDF reports, where you can compile website auditeds and competitive analysis all together, so you can compile it and make a strategy for how to make improvements on your page.
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